Lucy Folk is a nomadic lifestyle brand inspired by travel, art, design, and wellbeing. Exceptional craftsmanship and an eclectic aesthetic combine to transform the creative concept into wearable pieces of art. For those who seek out the unconventional, Lucy Folk has insatiable appeal.
Goldsmith by trade, Founder and Creative Director Lucy Folk has made a name for herself with signature interpretations of her favourite things, all of which coexist in the most harmonious way. Folk’s handmade jewels, Italian made eyewear, playful accessories and resort inspired apparel create a subtle sense of luxury with timeless wearability.
Lauded by fashion heavyweights including Vogue and the Business of Fashion and endorsed by culture vultures i-D and Purple, the brand has many devotees. Beyoncé, Solange, Zoe Kravitz, Elle Fanning, Suki Waterhouse, Bella Heathcote, Phoebe Tonkin, Leandra Medine (aka Man Repeller), Pernille Teisbaek, Margaret Zhang and Gia Coppola are admirers. It’s not surprising Lucy Folk’s nomadic world view has the New York Times praising the brand as a ‘stand-out’.
Garnering collaborations with world-class creatives such as Kilometre Paris, Guidi, Corto Moltedo, Muhlbauer, Colette Paris, artists Luke Edward Hall, Quentin Jones and Den Holm, photographers Nacho Alegre, Michal Pudelka, Mason Poole and Pierre Toussaint, director Sophie Edelstein, interior designer Tamsin Johnson, luxury hotel Rae’s On Wategos, celebrity chefs Laila Gohar, Karen Martini and Jemima Jones and a patron of Mr & Mrs Smith Boutique Hotels, the Australian brand succeeds gracefully in cultivating a global appeal.
Nurturing its fully-fledged international brand presence, Lucy Folk is sold in premium retailers around the world and boasts a flagship store and a private salon in Melbourne and a concept store (PLAYA by Lucy Folk) in Sydney, along with both an Australian and International e-commerce site.
Occupying a universe where you can wear what you love and love how you live, Lucy Folk’s effortless charm, wit and playful beauty is a joy.